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Staying Relevant in the Ever-changing Digital Landscape

Technology innovations are being made at a dizzying pace and the competition to keep up can be daunting. Businesses are constantly reevaluating and evolving to stay competitive, and websites need to adapt to stay ahead of the ever-changing trends. 


So, how can you make sure your website stays ahead of the competition in the ever-changing digital landscape? 





Update, Update, Update

We all have belongings we hold onto for way too long; Things that have passed their prime but technically still function, so why bother replacing them? Although you may be attached to your website, chances are that it’s dated and could be performing better. Having outdated content could make potential customers wonder if you’re still in business, or if you still serve their area. Worse, it harms your credibility as a leader in your field. Another reason to make updating your site a priority is because Google search results prioritize websites that are updated often and regularly. This can be a good way to get in front of new customers. Keep in mind that many of your prospective clients’ or customers’ first impression of your company will be based on what they see on your website.


Harness the Power of Social Media

There are 3.48 billion social media users in 2019, with the worldwide total growing by 288 million (9%) since this time last year (Source: We Are Social). Utilizing social media to increase brand awareness and engagement will ensure that your business stays relevant. If 3.48 billion active users isn’t enough of a motivator to harness the power of social media for your business, consider these fun facts:


  • 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others (Source: Ambassador). You should be using social media as an effective tool to win new customers. 

  • 63% of customers actually expect companies to offer customer service via their social media channels, and 90% of social media users have already used social media as a way to communicate with a brand or business (Source: Smart Insights). Be careful not to neglect social media as a crucial customer care channel.

  • 80% of companies online are under the impression that they deliver exceptional social media customer service, while only 8% of their customers say that they agree (Source: Smart Insights). Strive to be one of the companies that does social media customer care right.


Design for Mobile

In 2016, for the first time ever, more people visited websites from their smartphones than from desktop computers (Source: StatCounter). 60% of web traffic now comes from mobile devices like smartphones and tablets. A study released by Salesforce found that “83% of mobile users say that a seamless experience across all devices is very important.” People want to be able to get information when and where they need it, and if your website isn't mobile-optimized, chances are they’ll look elsewhere. 


Make Your Website Interactive

While quality content is the first step to maintaining relevance, urging your potential customers to take action is your path towards growth and success. Call-to-action (CTA) buttons are the buttons on a website’s landing page that are used to guide users to click to take the action you want them to take. CTA buttons can vary in verbiage, style, and size depending on your goal and website style, but all CTA buttons have a very specific goal: to get your web visitor clicking and completing a conversion. Strategic and targeted use of CTAs can ultimately increase e-commerce and revenue.


Evolve Your Search Engine Optimization (SEO) Strategy

Keywords used to be a pillar on which search engines would break down and index page content. Past SEO practice involved websites being crammed with keywords in order to increase their page rank; however, in 2013 Google rolled out a completely new algorithm for indexing and ranking all websites and pages. With the use of more artificial intelligence, Google now emphasizes high quality and useful content that satisfies your target audience. As keyword emphasis declines, brands are shifting their efforts towards producing high-quality content to stay relevant. 


Your Appearance on Google Matters

Have you taken a look at your Google reviews? How do they all tally up? Are people saying good or bad things about your business? Perhaps they aren't saying anything at all? Google business reviews can go a long way in helping your business maintain relevance. Reviews from actual customers help searchers to make an informed decision on whether or not they should engage with your business—with positive reviews pushing them towards conversion. Reviews also level the playing field in regard to local SEO. Big or small, the business who takes advantage of Google reviews is in a position to rank higher in local search results. If you’re not currently making use of Google reviews, you’re potentially missing out on advantages that your competitors may be utilizing. 


Take Your Website to the Next Level 

Web & Brand Solutions is a Fort Wayne, Indiana marketing company that specializes in improving web design for small businesses. Website redesign is an important and demanding process, which requires intensive time and specialized knowledge of website best practices. Web & Brand Solutions offers comprehensive packages to ensure that your small business’ website stays updated, fresh, and appealing to visitors. 


Whether you are looking for help with custom web designs, incorporating CTAs, streamlining your website across multiple platforms, social media management, or SEO services – we want you to succeed! Our expert web designers work hand-in-hand with your business to create a website worthy of your work and vision.  Let us create a digital strategy that will take your website to the next level, propelling your business forward to achieve its goals.

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